Hey there,

Nice to meet you!

My name is Allen and I am an Experience Strategist, Researcher and Designer. I'm inspired by the intersection of technology, entertainment and design. 

I enjoy travel photography and my favourite places in the world are Tokyo, New York, Paris and Maui. I was born in Taiwan, am fluent in English and Mandarin, and speak a little bit of Japanese too!

Allen SW Huang portrait photo

My Career Focus

I have a range of skills including UX Design, Product Design, Digital Strategy and Digital Marketing. My career has been focused on designing innovative products and services utilising online, mobile and AI technologies at companies like Air New Zealand and technology startups such as Cove Insurance and Sharedspace. I'm passionate about the power of combining design with user behavioural insights and customer-centric data.

UX Strategy
UX Research
UX/UI Design
Product Design
Digital Strategy
Brand Strategy

Past Experiences

Here are some of the companies I've worked at:
  • Che Tamahori, GM Strategic Design at Air New Zealand
    "Allen is a high-energy digital thinker who brings an optimistic innovation mindset to all of his engagements. He's a natural connector, embracing and integrating diverse participants and stakeholders into projects and processes. And he's a confident communicator, holding his own in meetings, and providing positive facilitation in workshops. Allen is always seeking new ways to generate customer and business value, and will proactively raise ideas in appropriate contexts. His natural home is in a team focused on innovation opportunities."
  • Matthew Ravenhall, Head of Delivery at Rush Digital
    "Allen has a unique talent for fully understanding briefs and delivering outstanding creative within the requirements. His digital prowess shines through and is crucial to any team. Coupled with an engaging, friendly personality, he can relate to developers and creative directors alike. I've worked with Allen on numerous projects, in an agency environment, consulting, personal projects and hope to do so in the future."
  • Camden Howitt, Co-Founder of Sustainable Coastlines
    "An exceptionally talented designer with an eye for detail, and a great understanding for the 'big picture' and strategy behind any piece of work. Consistently produced very high quality throughout the time we worked together. Highly recommended."


Here's what people have said about my work:
Anata-no Warehouse in Kawasaki, TokyoTokyo Tower in Tokyo, JapanHahei Beach in New ZealandLake Kawaguchiko in Fuji Lakes, JapanThe Colosseum in Rome, ItalyPhranang Cave Beach in Krabi, ThailandHudson Yards in Manhattan, New YorkKihei Beach in Maui, Hawaii

Keen to work together?
Contact me on LinkedIn

I'm always keen to chat over an iced coffee ☕

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