Allen SW Huang – UX Strategist, Researcher and Designer

Hey there,

Nice to meet you!

My name is Allen and I am an Experience Strategist, Researcher and Designer. I'm inspired by the intersection of technology, entertainment and design.
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I enjoy travel photography and my favourite places in the world are Tokyo, New York, Paris and Maui. I was born in Taiwan, am fluent in English and Mandarin, and speak a little bit of Japanese too!

My Career Focus

I have a range of skills including UX Design, Product Design, Digital Strategy and Digital Marketing. My career has been focused on designing innovative products and services utilising online, mobile and AI technologies at companies like Air New Zealand and technology startups such as Cove Insurance and Sharedspace. I'm passionate about the power of combining design with user behavioural insights and customer-centric data.

UX Strategy

UX Research

UX/UI Design

Product Design

Digital Strategy

Brand Strategy

Marketing

Past Experiences

Here are some of the companies I've worked at:

Stellar Elements / Roam Digital
2022 – 2024
Principal Experience Designer
Sky TV
2020 – 2022
Product Design Lead
Air New Zealand
2016 – 2019
Acting UX Team Lead
Senior UX Strategist
Innovation UX Designer
Cove Insurance
2017 – 2019
Strategic Board Member
Product Designer
Sharedspace.co.nz
2011 – 2016
Design Director
Designworks
2014
UX Designer
Colenso BBDO
2009 – 2010
Digital Art Director

TESTIMONIALS

Che Tamahori, GM Strategic Design at Air New Zealand
"Allen is a high-energy digital thinker who brings an optimistic innovation mindset to all of his engagements. He's a natural connector, embracing and integrating diverse participants and stakeholders into projects and processes. And he's a confident communicator, holding his own in meetings, and providing positive facilitation in workshops. Allen is always seeking new ways to generate customer and business value, and will proactively raise ideas in appropriate contexts. His natural home is in a team focused on innovation opportunities."
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Matthew Ravenhall, Head of Delivery at Rush Digital
"Allen has a unique talent for fully understanding briefs and delivering outstanding creative within the requirements. His digital prowess shines through and is crucial to any team. Coupled with an engaging, friendly personality, he can relate to developers and creative directors alike. I've worked with Allen on numerous projects, in an agency environment, consulting, personal projects and hope to do so in the future."
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Camden Howitt, Co-Founder of Sustainable Coastlines
"An exceptionally talented designer with an eye for detail, and a great understanding for the 'big picture' and strategy behind any piece of work. Consistently produced very high quality throughout the time we worked together. Highly recommended."